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Who controls your message?

Not long ago consulting firm McKinsey & Company held a roundtable discussion on the future of marketing. One attendee, American Express CMO John Hayes, said that marketing is undergoing a revolution — a power struggle over who controls a company’s message. Only you can make the digital small talk necessary to cultivate prospects. “The world […]

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3 ways to make your financial website better

About 65% of advisers consider their firm’s website their most successful marketing activity, according to the InvestmentNews 2014 Financial Performance Study of Advisory Firms. A website can be so much more than a landing page linked to search engines and social media sites. If your website doesn’t measure up, prospects will be encouraged to move […]

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